Zee Entertainment names Siju Prabhakaran as Chief Business Officer of ZEE5

Zee Entertainment Enterprises Ltd. (ZEEL) has appointed long-serving executive Siju Prabhakaran as Chief Business Officer (CBO) of its digital entertainment platform, ZEE5.

In his new role, Prabhakaran will oversee ZEE5’s business strategy across India and international markets, with a clear focus on consumer experience, monetisation and profitability.

He will report to Amit Goenka, President – Digital Business & Platforms, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering.


Prabhakaran has been with ZEEL for nearly two decades, leading the South cluster of linear television channels and shaping localised content strategies in the Tamil, Telugu, Kannada and Marathi markets. He has played a key role in strengthening audience engagement and driving scale in regional entertainment.

The company said Prabhakaran would use his experience in language markets to deepen synergies between ZEE’s broadcast and digital businesses. “ZEE5 continues to be a key growth driver backed by its strong language presence and innovative consumer offerings,” it noted.

ZEEL added that the move was in line with its broader strategic priorities of frugality, optimisation and quality content as the group sharpens its focus on the next phase of digital growth.