Why the Advertising Industry Is About to Change | The Brand Equity Show

Is AI about to fundamentally change the advertising industry? And if machines can produce content, plan media and optimise campaigns, what is left for agencies to do? In this episode of the Brand Equity Show, Sir Martin Sorrell, founder and chairman, S4 Capital PLC talks to Sonali Krishna, Editor, Brand Equity, on how AI, changing client needs, media transparency and shifting agency models are reshaping the global advertising industry. Watch the full conversation to understand where the advertising industry is headed, how AI could reshape agencies and creative work, and what brands will need to do to stay ahead.