Warner Music India, Rthyms.Life partner to amplify India’s global sound

Warner Music India has entered a strategic partnership with Rthyms.Life, a creator-first music ecosystem, to scale Indian music and artists in international markets. The collaboration is designed to elevate homegrown sounds and give emerging talent expanded global reach.

The alliance strengthens Rthyms.Life’s positioning as a transparent, full-stack platform where creators retain control over collaborations, studio sessions, bookings, and career management. Its artist collective includes Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa and Siroyi.

Jay Mehta, Managing Director, Warner Music India and SAARC, said the partnership aligns with the company’s focus on building a comprehensive artist ecosystem. He said the collaboration will help Rthyms.Life’s artists realise their global potential.


Gurjot Singh, Co Founder of Rthyms.Life, said the platform is built to give artists ownership of their creative journey and to convert authenticity into global anthems. Akshit Lahoria, Co Founder of Rthyms.Life, said the partnership marks a new chapter in enabling creators to turn their stories into global sounds.

Headquartered in India and Dubai, Rthyms.Life operates across music creation, marketing and audience engagement. The companies said they aim to champion a new wave of independent music that is culturally rooted and globally relevant.