Warner Bros to expand Kids WB stores in India

With brands like Tom & Jerry, Superman, Batman and Wonder Woman, the whole of the Harry Potter series and films like Godzilla and Hobbit coming up, Warner Bros Consumer Products thinks it’s just the right time to focus on India with its own-brand stores — Kids WB. One store is already open in Coimbatore, and Preston Kevin Lewis, MD, WBCP, Australia, New Zealand and India, is looking at two more (in Chandigarh and Jaipur) before Diwali. The big metro launches (Delhi and Mumbai) will only follow after a detailed week-by-week analysis of how the first three are doing.


“Our overarching strategy is to grow in emerging markets, and not only Kids WB. So, we want to be where the heavy traffic is. The idea is to penetrate the market with more of our products and expand categories beyond toys and games,” said Lewis speaking to ET from Melbourne. Tom & Jerry for example says Lewis, has resonated in the Indian market and is the number one licensing brand in the country, though he was unwilling to share sales figures.