Virat Kohli tops Celebrity Brand Valuation in 2023; Ranveer Singh second, SRK third

ET Online | Updated: 18 Jul 2024, 05:31 PM IST

IANS

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Virat Kohli regains top position

Cricketer Virat Kohli has reclaimed the top spot to become India's most valued celebrity, boasting a brand value of $227.9 million in 2023. However, this value still falls short of his peak brand value of $237.7 million in 2020, as reported by Kroll's Celebrity Brand Valuation Report 2023.

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Significant increase in brand value

Kohli's overall brand value saw a substantial increase of nearly 29 percent, rising from $176.9 million in 2022. This surge enabled him to surpass actor Ranveer Singh, who slipped to the second position with a brand value of $203.1 million, according to the report by consultancy firm Kroll.

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Shah Rukh Khan's remarkable climb

Bolstered by the success of films like Jawaan and Pathaan, 58-year-old actor Shah Rukh Khan has ascended to third place in the rankings, achieving a brand value of $120.7 million in 2023. In 2022, Khan's brand value was $55.7 million, placing him at the tenth spot. Aviral Jain, the firm's managing director for valuation advisory services, noted that Khan is making an "incredible return" to the league of India's top five celebrity endorsers for the first time since 2020.

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