Top ad men vote their best for Mirchi Kaan Awards

MUMBAI: Even as millions of Indians get ready to exercise their franchise on Thursday in the first of the five-phase Lok Sabha elections, a galaxy of personalities from the advertising world, too, voted on Tuesday, to nominate the best work for the Mirchi Kaan Awards.

In its sixth year now, the Mirchi Kaan Awards, instituted by Radio Mirchi, has emerged as a sole and unique platform, which lauds and celebrates the best work in radio advertising. The 2009 Mirchi Kaan Awards are aimed at ���Vote Against Mediocrity���. The function will be held on May 8 in Mumbai.

For the Mirchi Kaan Awards 2009, the juries undertook a rigorous evaluation process, which involved listening to over 750 entries across 15 categories vying with each other for Gold, Silver & Bronze awards. The other awards include ���Client of the Year��� for the most outstanding advertiser of 2008, ���Radio Writer of the Year���, ���Agency of the Year���, ���Production House of the Year��� and the ���Voice of the Year��� awards. And to top the list, the ���Single Crystal Award��� will be awarded to the most outstanding Radio commercial of the year.

Some of the categories covered include foods, health and cosmetic care and consumer durables. Leading agencies like O&M, McCann, Leo Burnett, JWT have sent their works. Radio Mirchi CEO Prashant Panday said over the years, the quality of radio ads has shown significant improvement. ���Radio advertising is now far more included in multi-media campaigns unlike the times earlier,��� said Mr Panday.