T-Series to produce content for OTT platforms

T-Series, Asia’s largest music label, publisher and one of India’s leading film studios, is venturing into production of web-series for video streaming services.

The company said it will focus on creating content for all mediums, which shall appeal to all sectors of the audience, with gripping shows across genres.

“We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers,” said Bhushan Kumar, CMD, T-Series. “Through this we aim at offering fresh, original and exclusive stories tailored for our viewers across the globe.”


The company will work with Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma (‘The Family Man’), Mikhil Musale (‘Made In China’), Soumendra Padhi (‘Jamtara’) and others.

“With this expansion, we aim at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films and web shows,” added Kumar.

The company is planning web shows across genres including action, thrillers, biopics, murder mysteries, jailbreak dramas and more.