Shemaroo, IMA tie up to tap mobile entertainment biz
Entertainment conglomerate Shemaroo has forged a business partnership with Israel Mobile & Communication Association (IMA) to explore new business opportunities in the mobile entertainment space in the country.
By PTI |
MUMBAI: Entertainment conglomerate Shemaroo has forged a business partnership with Israel Mobile & Communication Association (IMA) to explore new business opportunities in the mobile entertainment space in the country.
The tie-up was announced by Shemaroo Entertainment Director Jai Maroo and IMA founder & CEO Eyal Reschef at a press conference here on Tuesday.
"We are in negotiations with several service operators to bring innovative products and solutions to them," Maroo informed.
IMA claims to represent 100-odd member companies which offer a wide range of cutting-edge solutions and services in mobile and communication technologies.
"Our partnership with Shemaroo will enable us to offer our Indian operator-customers innovative services and applications of already popular Indian content," Rechef said.
ADVERTISEMENT
The tie-up is part of a strategy to focus on new media and digital distribution platform as new ways of distributing content, another Shemaroo Entertainment Director Hiren Gada said. Six Israeli companies are part of the current visiting IMA team which plans to hold discussions with Indian telecom service providers like Airtel, Vodafone, Reliance, Tata, Idea and BPL, among others.
Start a SIP with as low as ₹500 with ET Money App!
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
