Shah Rukh Khan to continue as Dish TV's brand ambassador

MUMBAI: Leading direct-to-home television operator Dish TV has extended its tieup with Bollywood star Shah Rukh Khan, who has been endorsing the brand for more than eight years, and plans to launch a new pan-India campaign later this week. The company said that as brand ambassador, Khan will continue to play a key role in brand and product communication.

"We have renewed the contract with Shah Rukh for another two years. He has been with us for over eight years now," Arun Kapoor, CEO of Dish TV told ET.

Kapoor said that the company is set to launch a new brand campaign around a new theme. "We have promoted our servi ces, but for a very long time we have not come up with a theme cam paign," he said. The upcoming campaign will be the company's first since the one with the tagline `Sab Par Dish Sawar Hai' in 2012, which came two years after the `Ghar Aayi Zindagi' campaign.

Dish TV is the first and only private DTH player in India to turn profitable at the net level. After over a decade of operations, it posted its first net . 3.1 crore in 2014-15.profit of.