Reliance ADA to launch radio venture

BANGALORE: The Reliance ADA group is all set to launch its new radio venture, BIG FM with a common frequency of 92.7 across 45 stations.

The first phase will cover six metros of Delhi, Hyderabad, Bangalore, Mumbai, Kolkata and Chennai.

Tarun Katial COO, ADLABS Radio, in a statement said by early next year, the company is going to extend its presence in 1000 towns and 50,000 villages, "reaching 200 million Indians."

"We will be positioning our stations in a unique and contemporary way that appeals to more mature audience," he said.

The RJs that will give BIG FM, the voice and personality have been selected through a careful and selective nationwide hunt.

With an investment of Rs 400 crore, the proposed network for ADLABS Radio, will be the largest ever, manned by 1500 employees nationwide, it said.