Red FM launches second FM radio station in Mumbai

MUMBAI: Private FM player Red FM has launched its second station in Mumbai, a retro –theme based ‘Redtro 106.Chaar’. The Mumbai station is the first one to be introduced under the newly acquired Phase III licenses by the company.

Nisha Narayanan, COO, Red FM said, “Experimenting with formats and genres and bringing relevant innovation to programming is core to our strategic line of thinking. We have been dabbling with the idea of a retro music station for quite some time now. While there’re so many new players making a foray in the market and we aim to grow the market with our newest offering, we were very clear in our minds that we’ve to create a marked differentiation in the way retro is perceived. And that’s how Redtro 106.Chaar was born.”

The channel will focus on the music of the 90s, while Red FM will continue to play contemporary hits.

The station will also see line-up of on-air talents including RJ Saurabh, RJ Pritam, RJ Palak, RJ Sudarshan, and RJ Rhicha.

The company has acquired eight more stations in the phase III e-auctions, which include Srinagar, Jammu, Jodhpur, Chandigarh, Amritsar, Patna, Surat, and Chennai.