PVR bluO ropes in Nargis Fakhri as Brand Ambassador

NEW DELHI: Multiplex chain operator PVR has roped in actress Nargis Fakhri as the brand ambassador for its bowling vertical 'bluO'.

"We are delighted to announce Nargis Fakhri as bluO's brand ambassador here today. She is young, vivacious and someone who we believe personifies the bluO brand and is a perfect fit for bluO keeping in mind the brand's philosophy," PVR Chairman and Managing Director Ajay Bijli said in a statement.

PVR BluO, a 51:49 joint venture between PVR and Major Cineplex Group of Thailand, runs three bluO centres -- two in Delhi-NCR and a recent one in Bangalore.

"I am delighted to be associated with PVR bluO. I decided to associate myself with bluO since I am passionate about the game of bowling. bluO is something I can relate to when it comes to being a young, enthusiastic, fashionable and stylish destination," Fakhri said.

The company has aggressive expansion plans and is working towards launching eight bowling centres in the coming three years, Bijli added. "The cities shortlisted for expansion include Pune, Mumbai, Chandigarh, Ludhiana, Noida, among others."

The company had recently announced that private equity fund L Capital Eco will pick up 10 per cent stake in PVR for Rs 57.7 crore as part of the Rs 108-crore investment in the cinema exhibitor.

The two companies will also enter into a joint venture to invest in various in-mall entertainment, gaming, food and leisure formats, where L Capital will initially invest Rs 50.1 crore in the JV.

PVR's existing investment in PVR bluO Entertainment Ltd will now be held through this new subsidiary company, it had said.