PNC, DQ Entertainment in animation pact

NEW DELHI: Entertainment company Pritish Nandy Communication (PNC) is betting high on animation. The company, which recently bagged the official rights to remake Sholay (animation), has entered into a joint venture agreement with animation and gaming company DQ Entertainment. Under the agreement, both the companies would invest an estimated Rs 200 crore to make animation movies.

PNC chairman Pritish Nandy said: ���We have decided to join hands with DQ Entertainment for animation. We expect to make six projects in the next 3-4 years.���

This is the company���s second investment in the animation space. Earlier, it had committed Rs 100 crore investment and tied up with Motion Pixel to develop several projects.

Talking about prospective projects, Mr Nandy said animation movies would not only look at developing Indian mythology characters but would also look at modern, new age animation movies.

The companies would also look at remaking Bollywood classics in the animation format. PNC would also convert these animation movies into comic books. The companies are also looking at making live action movies.

���I think animation has a huge potential in India. Our venture with Motion Pixel has already begun to tap the segment,��� Mr Nandy added.