Pitch report: IPL is a growing brand

American investment bank Houlihan Lokey has issued the 2024 IPL Brand Valuation Study, its comprehensive report into the business enterprise and brand values of the Indian Premier League (IPL). Javed Farooqui delves deeper:

$16.4 billion
IPL business value in 2024, up 6.5% vs 2023

$3.4 billion
IPL brand value, up 6.3%


$6 billion
IPL media rights value committed by Disney Star & Viacom18 for 2023-27 cycle

$300 million
IPL title sponsorship value paid by Tata Sons for 2024-28 cycle

METHODOLOGY
IPL has been valued as a legal business entity and separately as a brand
The IPL valuation is based on the income approach — discounted cash fl ow (DCF)
Income and cashgenerating capability of the IPL has also been considered on a standalone basis