Photon Kathaas, Mahesh Bhupathi's GloboSport tie-up for reality TV content

CHENNAI: Photon Kathaas Productions, a movie production company in which Oscar winner AR Rahman and film director Gautham Menon are advisors, is foraying into TV content and has tied up with tennis player Mahesh Bhupathi's GloboSport for the same.

The two will produce ' Sitaara,' a reality TV search for South India's next top actress. The show will be produced in all four South Indian languages (Tamil, Telugu, Kannada and Malayalam).

This was stated in a Photon Kathaas statement released on LSE's AIM exchange, where it is listed. The statement quoted the company's CEO Venkat Somasundaram as saying, "It is a clear example of our stated objective of producing and exploiting a diverse portfolio of South Indian content across multiple formats and languages.""

The production for this show is expected to start in second half of 2012 and would go live in early 2013. India is estimated to have about 200 million TV households, roughly a third of which are based in South India.

Photon Kathaas Production is the brainchild of Tamil film director Gautham Vasudev Menon and has music director AR Rahman as a creative advisor. The company also has producer Michael Rosenberg as its chairman. It was established in 2009.