Percept in Rs 70 cr tie-up for 4 films

NEW DELHI: Percept Picture Company (PPC) has struck a Rs 70-crore deal with Vishesh Films for co-producing four films over three years.

As part of the deal, PPC has also acquired all distribution and commercial rights of Vishesh Films��� forthcoming film Jannat for 10 years. The acquisition has been done for about Rs 14 crore, a source told ET.

PPC will also hold commercial rights of all the co-produced films. While Percept Holdings joint MD Shailendra Singh confirmed the association between PPC and Vishesh Films, he declined to divulge details of the deal.