Percept and Arjun Rampal join hands to launch the 'Lost'

MUMBAI: After a successful launch of India’s first intellectual music property, Sunburn, Percept is establishing India as the hottest music travel destination on the planet. Joint Managing Director of Percept and Entertainment Mogul, Shailendra Singh, has joined forces with entertainment powerhouse, Arjun Rampal, to launch ‘ Lost’.

Scheduled to be held in Pune on November 23-25, ‘Lost’ is the world’s first music festival driven by culture, tradition & soul. Performance driving experts are, right now, designing a world class, music intensive road rally to reach the festival.

Each festival-goer will get a road trip kit, complete with car decals, flags, merchandise, roadmaps, and GPRS co-ordinates to reach the interactive party pit stops. Everything enthusiasts need to reach the festival, while exploring new roads and terrain.
The festival itself is a music extravaganza with International & domestic talent coming together from across various music genres like Pop, Rock, Dubstep, House, Reggae, Drum & Bass, Metal & R&B.

India has so much talent to showcase, and ‘Lost’ promises to bring them all together on one platform. ‘Lost’ will bring families and friends together and remind people of a greater sense of belonging. It will be a festival of the fans, by the fans, for the fans.

“There is no better feeling than to give our crowds an ultimate music experience; we are excited to take it to the next level. You have nothing but full power entertainment to look forward to at the ‘Lost’,” said Shailendra Singh.

Arjun Rampal, who had organized LAP FI after parties last year, bringing Lady Gaga to India and creating the Lap Nightclub Experience in Delhi, is passionate about music is excited about this venture. He said: “My belief is that when one is lost they connect with themselves, and get to know themselves.

Lost, the festival, promises to evolve you in your sense of music from different genres amidst a stunning setting. There are rock stars and musicians in this country that are lost and don’t have anything to do so this will give them a platform to find themselves.

Lost is to find yourself, that is the whole vibe of it, our heritage our culture, that’ll be integrated, the props the backdrops, I see it being very Indian.”