Netflix opens fifth global Eyeline Studios in Hyderabad; deepens India investment

Netflix has launched Eyeline Studios, its global production and innovation studio, in Hyderabad, expanding its footprint in India and marking a long-term investment in the country’s Animation, Visual Effects, Gaming and Comics (AVGC) ecosystem.

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The move aligns with Netflix’s global strategy to expand its production innovation infrastructure and positions India as an important node in global production pipelines. The facility will support advanced visual effects, virtual production and next-generation production technologies.


The launch event was led by Jeff Shapiro, CEO of Eyeline Studios, alongside Telangana Chief Minister Anumula Revanth Reddy, Secretary in the Ministry of Information and Broadcasting Sanjay Jaju, and actor and film producer Rana Daggubati.

The new office spans 32,000 sq ft and is equipped with technology designed for advanced visual effects and generative visual effects, supported by a hybrid cloud infrastructure. The facility also includes collaborative workspaces aimed at supporting creative development and employee well-being.

The Hyderabad facility is the fifth global location for Eyeline Studios, joining its network in Los Angeles, Vancouver, Seoul and London. Designed as a fully integrated part of the company’s global production network, the studio will contribute to high-end visual storytelling for international projects.

The launch comes as India strengthens its position in the global AVGC ecosystem, supported by policy initiatives and a growing focus on skilling in creative technologies and digital production. By establishing production and innovation capabilities in Hyderabad, Eyeline Studios aims to embed global production standards, advanced tools and integrated workflows within the Indian ecosystem.

Ted Sarandos, Co-CEO of Netflix, said, “It is an important moment for us as we expand our Eyeline operations in India. India is one of the most dynamic storytelling markets in the world with extraordinary creative voices, technical depth and production scale. We’re also encouraged by the strong national focus on the AVGC sector."

"The Government of India’s emphasis to create 2 million skilled jobs in this sector by 2030 signals confidence and optimism and we are committed to supporting this vision. Many of the most loved and ambitious stories in the world are brought to life with advanced visual effects and production technology. The demand for this capability is only increasing and we want more of that innovation and creation to happen from India, with Indian talent,” he added.

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"Hyderabad is proud to welcome Eyeline and Netflix to Telangana. Hyderabad is a natural home for Netflix because both are global successes that continue to create new opportunities and careers. In many ways, both Netflix and Hyderabad are gateways bringing together opportunities and talent from across the globe," Sarandos said.

"Our city has always been a place where creativity, technology and global talent converge, making it a natural home for companies shaping the future of storytelling," said Anumula Revanth Reddy, Chief Minister of Telangana.

"This partnership reflects our shared ambition to build globally relevant creative ecosystems, and I am confident that Eyeline’s presence will further strengthen Hyderabad’s position as a leading hub for film, technology and the AVGC sector. On behalf of the Government and the people of Telangana, I look forward to supporting their journey as they create new opportunities for talent and storytelling from Hyderabad to the world,"he added.

“I am in a place where I was brought up and which I love. Jeff met me last year, and I can’t believe this could be made so fast. This is the right place for Eyeline Studios, the place of Baahubali. We are a country with a rich history of storytellers. Entertainment lies at the intersection of technological prowess and the art of storytelling."

"Hyderabad has a strong history in AVGC. Most major Hollywood studios already have small offices here. IICT, which was set up last year, will also have a campus in Hyderabad. Pan-India films are being made out of Hyderabad, and with leadership and vision, this ecosystem will continue to grow," said Sanjay Jaju, Secretary, Ministry of Information & Broadcasting.

Jeff Shapiro, CEO, Eyeline Studios, said, “India has long played a defining role in global visual effects, not just because of scale, but because of the depth of creative and technical talent here. When we looked at where to establish our presence, Hyderabad stood out immediately."

"It brings together a strong technology backbone, world-class engineering capability, and a film culture that understands ambition. The talent in this city and across India combines artistic craft with impeccable technical precision. That’s exactly the foundation we need to build long-term capability and contribute meaningfully to global storytelling from here,” Shapiro added.