MGM launches movies on India cable television
MGM studios announced on Tuesday a distribution deal with News Corp's Star India and a leading cable channel to tap into India, the world's third-largest cable television market.
The agreement with Star India and Den, or Digital Entertainment Network, will help MGM reach a cable television market of more than 70 million homes across India.
``We are very excited about rolling out in India in a big way. This is a key milestone,'' Bruce Tuchman, executive vice president, told reporters in Mumbai. ``MGM has an opportunity to accelerate our channel's reach to audiences in a booming market.''
The top markets in terms of cable television are China, the United States and India. MGM movies are now available in India through a direct-to-home satellite platform, and the company aims to reach a larger audience through cable television.
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