Food for thought with ‘Power of Print’

MUMBAI: Last year, the Times Group launched a one-of-a-kind competition called ‘Power of Print’ in partnership with Nestle. The contest invites participants to work on a live brief and create a print ad. The theme for the contest this year is “Help Parents Know Good Food.”

The objective is to encourage parents in urban India to learn the nutritional truths about Good Food, says a Nestle spokesperson, who added, “We are committed to a campaign that drives behaviour change at scale so that parents can be good food role models for their kids.” Last year, a creative team from JWT India won the competition to create an ad encouraging education of the girl child. Read about their experience in Tuesday’s edition of Brand Equity.

The winning team this year will get a trophy at the Kyoorius Creative Awards and a chance to attend the Cannes Lions Festival of Creativity. The deadline is approaching fast: May 9 is the last day to submit entries to the second round of The Power of Print. For more details visit www.timespowerofprint. com.