ET Now to launch two new shows

New Delhi: English business news channel ET Now has announced the launch of two new shows: South Central and The Interview with Ayesha Faridi.

South Central will debut on September 29, airing weekdays from 5:30 pm to 6:00 pm. The programme will spotlight South India's role as an economic engine and cultural powerhouse, covering business, politics, cinema and lifestyle across the five southern states.

The Interview with Ayesha Faridi will premiere on October 3 at 3:30 pm. The weekly show will present 25-minute conversations with leaders from business, markets, policy, sports and culture, offering insights into major decisions and future strategies.


Commenting on the launch, Times Network stated, "With 'South Central' and 'The Interview with Ayesha Faridi', ET Now further strengthens its commitment to delivering high-impact programming that goes beyond fleeting headlines."