Dainik Bhaskar's 'My FM' launches in Hisar and Karnal

MUMBAI: Dainik Bhaskar Group's radio division, My FM, has launched two new radio stations in Hisar and Karnal in Haryana. This is part of the 13 new frequencies the company had won under the phase III auctions.

Harrish Bhatia, CEO, MY FM said, "With the two new stations we have become the largest radio station network in Chandigarh, Punjab and Haryana. Apart from this we are already the largest network of Rajasthan, Madhya Pradesh and Chhattisgarh. We won frequencies in the markets that we were keen on and are excited and confident about entering these markets."

The company claims to invest in understanding the taste and needs of the customers, which Bhatia says has helped in building a differentiated product and come up with the campaign "Aapki Marzi".