Media Pro suspends signal to Reliance Big TV
Media Pro, a JV between Star Den Media services and Zee Turner, today announced suspension of signals to DTH operator Reliance Big TV.
"Media Pro was forced to take this strong decision after numerous reminders and notices failed to invoke any response from these two operators," a company statement said.
GTPL is one of the largest cable TV delivery platforms in Gujarat.
Star India, an equal partner in Media Pro, is launching a new television series "Satyamev Jayte" featuring Aamir Khan on May 6, besides a Hindi movie channel "Movies OK".
"Media Pro is well aware of the likely negative impact these switch-offs could have on the viewership of the show and on the movie channel, which would be airing blockbuster premiers back-to-back over the next one month as part of the launch plan," the statement said.
However, it feels the step was necessary keeping in mind the long-term business objectives and the overall health of the industry, the company added.
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