JioStar, Collective Media Network launch AI-powered ‘Mahabharat: Ek Dharmayudh’

JioStar has partnered with Collective Media Network to launch Mahabharat: Ek Dharmayudh, India’s first AI-powered premium entertainment series. The show will stream on JioHotstar from October 25 and air on Star Plus on October 26 at 7:30 p.m.

The mythological series reimagines the timeless epic Mahabharata using advanced artificial intelligence to create an immersive visual experience that blends tradition with technology. It marks a significant leap for Indian entertainment, combining cultural depth with cutting-edge innovation.

Vijay Subramaniam, Founder & Group CEO, Collective Artists Network, said: "For many of us, the Mahabharat is more than just a story; it's the tales we grew up hearing from our parents and grandparents, stories that shaped our imagination and values. With AI Mahabharat, we get to experience those same timeless stories in a completely new way, brought to life through the power of modern AI technology. The trailer is just a glimpse of what’s ahead, emotional, grand, and immersive.”


Kevin Vaz, CEO, Entertainment, JioStar, added: "The entertainment we offer our viewers is not just about encompassing the varied and myriad cultures that is India. It is as much about leveraging the power of technology to enhance the viewing experience. Mahabharat: Ek Dharmayudh is a celebration of that belief – a fusion of a timeless epic and machine intelligence that mirrors the spirit of a new India.”

The 100-episode series chronicles the legendary war between the Pandavas and Kauravas, retold through the lens of AI-driven storytelling.