IPL10 catches 40% more eyeballs in first three games

MUMBAI: The first three matches of the ongoing 10th edition of Indian Premier League (IPL) have garnered 40% more viewership than corresponding matches last year, data from TV viewership monitoring agency BARC India shows.

The average time spent per user for the first three matches of the current season was a record 1 hour and 12 minutes per match, it said.

According to the viewership data, the opening match between Sunrisers Hyderabad and Royal Challengers Bangalore, played on April 5, clocked 28.3 million impressions across Sony Max, Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD. Second match, between Mumbai Indians and Royal Pune Supergiants registered 30.3 million impressions, while Gujarat Lions versus Kolkata Knight Riders match saw 29.7 million.

In IPL9, the opening dual between MI and RPS had clocked 24.4 million impressions, while the next two matches clocked 17.8 million and 20.9 million impressions, respectively.