Indian Super League records 65 million YouTube views in opening week

The Indian Super League (ISL) recorded 65 million YouTube views and reached 52 million viewers across five matches during the opening week of its 2026-27 season, according to figures released by the league.

NorthEast United FC’s match against Mohun Bagan Super Giant was the most-viewed fixture on the English-language feed, registering 17 million views. The match also recorded the highest reported viewership on the Hindi feed, although the league’s release did not specify the total number of views for that feed.

The season began on October 10 with Bengaluru FC facing Sporting Club Delhi. The opening match generated 8.9 million YouTube views across the reported formats, with peak concurrent viewership on the English feed reaching 85,277.


Inter Kashi vs Kerala Blasters FC recorded the highest peak concurrent viewership on the English feed, at 349,073. NorthEast United FC vs Mohun Bagan Super Giant recorded a peak of 100,660 viewers on the Hindi feed.

Across the five matches, the league recorded 16.8 million engaged views, accounting for approximately 25% of total views. Its YouTube channel gained 120,000 subscribers during the opening week, taking its subscriber base to 2.7 million.

The matches also generated 1.6 million live interactions through chat messages and reactions, according to the league.

All ISL matches are available live on YouTube, alongside television broadcasts on Sony Sports Network and streaming on SonyLIV.

The 2026-27 season began on October 10 and is scheduled to conclude on May 31, 2027. The league features 13 clubs.