India is still hot, says Ashok Amritraj

CANNES: While Bollywood may have failed to put up even a single blockbuster on Cannes list, the world was increasingly interested in India���s cinematic products and the future was ���bright���, frontline Hollywood producer Ashok Amritraj has said. The ���over-abundance of money��� in Indian entertainment space was a ���good sign���, Amritraj noted, even as he cautioned that such expansion would be meaningless if a ���new generation of filmmakers��� was not built by ���established players���.

Discussing Indian cinema���s global aspirations at a seminar ���The world is not enough���, organised in the India Pavilion, Amritraj, who is also the Hyde Park Entertainment chairman and CEO said: ���Every major Hollywood studio has set up shop in India.��� ���They have already paid a few dollars to get in and hopefully they will spend a few dollars more in the years ahead,��� he said. It would be important for Indian films to enter the traditional spaces for American movies, the producer of over 90 Hollywood films suggested.