Hathway Cable launches on-demand service Hathway Special

MUMBAI: Leading multi-system operator (MSO) Hathway Cable & Datacom has launched a new value added on-demand service Hathway Special under its cable business. Available for all Hathway subscribers, the ad-free service will be offered for a free preview starting February 9, for 30 days.

It will cater to customers looking for additional services over and above broadcaster channels and will be priced between Rs 15- 60 per service on a monthly basis.

The value added services will be available across 9 different genres and offer blockbusters films and music videos. Other content on offer includes devotional and animated content for kids.

The company said it aims to provide at least 30 offerings under Hathway Special catering to more varied genres while expanding its reach and viewership in the months ahead.

The MSO is also focused on making available non-linear content of the likes of Video-on-Demand and other localised content respective to its market.

These services include MiniPlex (Bollywood movie premiers), Comedy Wala (classic comedy shows, new series, original and Bollywood clips), Lamhe Movie (classics), Yippee (Fun learning), InSync (classical music service), among others.

TS Panesar, CEO - video business, Hathway, said, “With the addition of the new service - Hathway Special, it is our endeavour to provide services best in the industry, be it in the form of experience, quality or pricing. We are empowering our LCOs to further enhance their business in terms of earnings and efficiency with this new Value Added Service. We are sure that Hathway Special will add significant earnings to the LCO just as the Hathway Connect Portal helped in ease of business and improved efficiency for all.”