FanCode partners with CAMB.AI to provide multilingual commentary using AI for live matches

FanCode on Tuesday entered a partnership with with CAMB.AI to revolutionise the sports broadcast industry. The collaboration is aimed at access to multilingual commentary using Artificial Intelligence for sports fans.

The announcement was made on the sidelines of the IBC Convention 2025.

With the collaboration, CAMB.AI will help FanCode broadcast live matches in multiple Indian languages, with multiple commentators (both male and female), natural crowd roars, background action noise, real-time advertisements, and a level of prosody and excitement indistinguishable from human commentary, the streaming platform said in a statement.


The product and technology teams in both companies will also work together to build custom AI-solutions that enhance the consumption experience for sports fans.

FanCode co-founder Yannick Colaco said, "As a leading sports-tech platform, we take great pride in constantly innovating to enhance how fans experience sport. We are delighted to work with like-minded partners in CAMB.AI and use AI to revolutionise sports broadcasting in India. With India’s incredible linguistic diversity, it’s exciting to see fans now follow the action in the language of their choice. Our teams will continue working together to build more such AI-led solutions that brings fans closer to the game.”

CAMB.AI provides speech-to-speech translation technology, including real-time dubbing in 150+ languages that preserves excitement and the unique emotion of live commentary.

CAMB.AI Quote, Co-founder, CTO Akshat Prakash said “Sports are universal, but language has always been a barrier to scale. With FanCode, we are proving that AI can deliver real-time multilingual commentary at broadcast-grade quality, making every ball of a cricket match accessible and engaging to all fans. This partnership is validation of our growth strategy in India’s sports ecosystem.”

Meanwhile, FanCode broadcasts more than 17,000 live matches across multiple sports in one year, including over 6,000 cricket matches.

The AI-commentary feature has been implemented in this year’s Caribbean Premier League, with Hindi commentary being completely AI-driven.