ET NOW tops charts on Budget Day

MUMBAI: ET NOW India’s leading English business news channels from Times Network, has emerged as the number 1 business news channel on the most important economic event of the year — the Union budget 2019 — on July 5.

As per BARC India viewership data, ET NOW recorded a market share of 55% on budget day across all-India (in cities with population of over 1 million, 22+ AB, 24 hours).

During the budget speech --between 11 am and 1 pm -- the market share of the channel was at 56%.


ET NOW has been indomitable as it continues its winning streak in the English business news category by dominating viewership during all three mega events this year -- interim budget, election counting day and Union Budget.

“Trail blazing Elections 2019 and Interim Budget and now delivering an unparalleled performance on Budget Day, ET NOW has truly stamped its unwavering leadership in the English business news genre,” said Nikunj Dalmia, managing editor, ET NOW.

“The bedrock of our success has been our consumercentric approach that enabled our viewers to interpret the nation’s biggest events in a simplified manner. With our line-up of superlative think-tanks, comprising the biggest voices from politics, policy and India Inc, ET NOW gave viewers minute-byminute analysis as the key announcements came in,” said Dalmia.

Leading with the theme, ‘Budget for Bharat’, ET NOW featured a series of shows that focussed on the growth agenda for the government. Backed by stellar line-up of industry experts and think-tanks, ET NOW examined and decoded Union Budget 2019, delivered by finance minister Nirmala Sitharaman, from a consumer, markets, industry and political perspective.

(Times Network is owned by Bennett Coleman & Co. Ltd, which also runs this newspaper.)