'Entertainment industry to touch Rs one trillion'
The size of media and entertainment industry is Rs 437 bn and is expected to grow by 18% in next five years touching Rs one trillion mark by 2011. Animated Bollywood
By PTI |
PANAJI: The size of Indian media and entertainment industry is expected to more than double to Rs one trillion by 2011 if the current pace of growth continues, Union Information and Broadcasting secretary Asha Swarup said.
"The size of media and entertainment industry is Rs 437 billion and is expected to grow by 18 per cent in next five years touching Rs one trillion mark by 2011," Swarup said at a CII conference on the eve of 38th edition of International Film Festival of India (IFFI).
Goa Chief Minister Digamber Kamat, Chief Secretary J P Singh, and chairman of CII national films committee Bobby Bedi were also present for the conference.
"The share of the filmed entertainment industry is comparatively small. Its present size is Rs 84 billion, which at 16 per cent cumulative annual growth over the next five years, is expected to reach Rs 175 billion," Swarup said.
Hinting at bigger growth potential for Indian films, she said these films are viewed in over 120 countries in the world.
"The size of media and entertainment industry is Rs 437 billion and is expected to grow by 18 per cent in next five years touching Rs one trillion mark by 2011," Swarup said at a CII conference on the eve of 38th edition of International Film Festival of India (IFFI).
Goa Chief Minister Digamber Kamat, Chief Secretary J P Singh, and chairman of CII national films committee Bobby Bedi were also present for the conference.
"The share of the filmed entertainment industry is comparatively small. Its present size is Rs 84 billion, which at 16 per cent cumulative annual growth over the next five years, is expected to reach Rs 175 billion," Swarup said.
Hinting at bigger growth potential for Indian films, she said these films are viewed in over 120 countries in the world.
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