Disney ramping up retail presence
Disney Consumers Products (DCP), a division of the US entertainment heavyweight Walt Disney Company, is ramping up its presence across the country.
By Meghna Maiti, ET Bureau |
MUMBAI: Disney Consumers Products (DCP), a division of the US entertainment heavyweight Walt Disney Company, is ramping up its presence across the country.
The strategy is part of a global move to focus on emerging markets like India, where modern retail is picking up speed.
The iconic brand has launched several products - apparel accessories, cartoon, stationaries , kids section, food, health and beauty.
DCP���s licencees in India include Pantaloons, Big Bazaar, Lifestyle, Westside, Cadburys, Starmark, and other major brands and retailers. The company recently tied up with Popley to launch its high-end disney-styled platinum and diamond jewellery priced above Rs 25,000.
Says DCP India regional director Roshini Bakshi: ���Distribution is a challenge in India. We are playing in kid���s market, which has immense opportunities for growth in India. We don���t fear competitors because we are unique.
Apart from our products, we also have entertainment section, music, movies.��� In the International market, DCP has tied up with Kimberly Clark, GAAP, Hnm, Walmart, etc. Disney is a hit among the young with its shows - High school Musical, Hannah Montana and That���s So Raven.
The strategy is part of a global move to focus on emerging markets like India, where modern retail is picking up speed.
The iconic brand has launched several products - apparel accessories, cartoon, stationaries , kids section, food, health and beauty.
DCP���s licencees in India include Pantaloons, Big Bazaar, Lifestyle, Westside, Cadburys, Starmark, and other major brands and retailers. The company recently tied up with Popley to launch its high-end disney-styled platinum and diamond jewellery priced above Rs 25,000.
Says DCP India regional director Roshini Bakshi: ���Distribution is a challenge in India. We are playing in kid���s market, which has immense opportunities for growth in India. We don���t fear competitors because we are unique.
Apart from our products, we also have entertainment section, music, movies.��� In the International market, DCP has tied up with Kimberly Clark, GAAP, Hnm, Walmart, etc. Disney is a hit among the young with its shows - High school Musical, Hannah Montana and That���s So Raven.
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