Crowe's 'Robin Hood' delivers for Samsung

LONDON: The new Robin Hood film starring Russell Crowe helped a cinema campaign for electronics manufacturer Samsung's 3D LED TV deliver an estimated 1.1 million impacts, according to unofficial figures from Digital Cinema Media.

The Samsung ad, created by ad agency CHI & Partners, shows a number of scenes where the moving image on the TV bursts through the screen in three dimensions to promote Samsung's new 3D LED TV. The cinema campaign, planned and bought by Publicis media agency Starcom, ran against a selection of screens showing 'Robin Hood', ' Iron Man 2', 'Hot-Tub Time Machine', 'Back Up Plan', 'The Ghost', 'Dear John', ' The Last Song' and 'Kick-Ass'.

'Robin Hood', the new film from Gladiator director Ridley Scott, delivered an estimated 1.2 million impacts in its first weekend, beating all previous opening weekends for films starring Crowe. Paramount's 'Iron Man 2', featuring Scarlett Johansson and Robert Downey Jr, was the second-most watched film of the weekend with an estimated 325,635 impacts.