BookMyShow partners with IndiGo to grow footfalls for live events

MUMBAI: BookMyShow, India's premier entertainment platform, has partnered with IndiGo, the country's largest airline, to launch the ‘Runway to Party’ campaign.

Aimed at growing footfalls, the campaign offers exclusive benefits for attendees of three major music festivals: Bandland 2024 in Bengaluru, Sunburn Goa 2024, and Lollapalooza India 2025 in Mumbai.

Festival-goers booking their tickets through BookMyShow will enjoy up to 20% discounts on IndiGo flights, making travel more affordable.


Additionally, attendees of Sunburn Goa 2024 will receive up to 30% discounts on 6E Add-ons, including priority check-in, seat selection, and excess baggage allowances.

Dolly Davda, Head – Marketing, BookMyShow, said, “At BookMyShow, we are committed to putting the consumer experience first and this partnership underscores our dedication to enhancing every aspect of their journey. The ‘Runway to Party’ combines our strengths, exemplifying our dedication to creating unparalleled experiences by seamlessly integrating travel and entertainment.”

As India's infrastructure and digital connectivity continue to improve, the entertainment landscape is witnessing a surge in demand for live music events.

BookMyShow said festivals like Bandland 2023 and Lollapalooza India 2024 have seen a significant portion of attendees traveling from outside the host cities, showcasing the growing trend of entertainment tourism.

It added that Bandland 2023, for instance, saw 28% of its audience traveling from other cities, while 36% of Lollapalooza India 2024's attendees were from outside Mumbai.

This trend not only boosts local economies through increased spending on accommodation, food, and travel but also highlights the role of live entertainment in fueling tourism.