Big Data, Analytics help Chennai Express tap social media

NEW DELHI: Shah Rukh Khan-starer Chennai Express, one of the biggest Bollywood grossers on 2013, used Big Data & Analytics solutions by IT services firm Persistent Systems to drive social media and digital marketing campaigns.

"Chennai Express related tweets generated over 1 billion cumulative impressions and the total number of tweets across all hashtags was over 750 thousand over the 90-day campaign period," Persistent Systems claimed in a release.

"Shah Rukh Khan and the success of Chennai Express have proved that social media is the channel of the future and that it presents unique opportunities to marketers and brands, at an unbeatable ROI (return on investment)," Persistent Systems CEO (eMee & Business Head) Siddhesh Bhobe said.