All go out on big game hunting
More and more companies are finding innovative ways to cash in on the World Cup Cricket craze.
By Ashley Coutinho, TNN |
MUMBAI: More and more companies are finding innovative ways to cash in on the World Cup Cricket craze. Cricinfo.com and Fantasy League, a London-based gaming company, have teamed up to offer Cricinfo World XI Fantasy League, a paid-for cricket fantasy game. The games will start on the opening day of the World Cup, March 13 and end on the day of the finals, April 28. Prior to this, the two companies had run similar Cricinfo Fantasy Leagues games for India v England, England v Pakistan and the recent Ashes series. A total of $19,500 can be won for the 51 matches.
Fantasy League was formed in 1991, when it launched the UK’s original fantasy football game, ‘Fantasy League’. Besides cricket and football, it also runs games like golf, rugby, horse racing, tennis, etc. The company manages fantasy games across the world including the UK, Europe and Australia and has created game solutions for media clients such as ESPN Star Sports, BBC, Orange, Emirates Today, etc. To play, a user has to register by paying an entry fee of 5 UK per team and pick his World Cup XI, on a virtual budget of $1 million. His team scores points based on their performances during the real life World Cup.
ashley.coutinho@timesgroup.com
Fantasy League was formed in 1991, when it launched the UK’s original fantasy football game, ‘Fantasy League’. Besides cricket and football, it also runs games like golf, rugby, horse racing, tennis, etc. The company manages fantasy games across the world including the UK, Europe and Australia and has created game solutions for media clients such as ESPN Star Sports, BBC, Orange, Emirates Today, etc. To play, a user has to register by paying an entry fee of 5 UK per team and pick his World Cup XI, on a virtual budget of $1 million. His team scores points based on their performances during the real life World Cup.
ashley.coutinho@timesgroup.com
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