Adlabs Imagica partners with Cox & Kings

MUMBAI: Film producer ManmohanShetty promoted theme park AdlabsImagica has tied up with travel firm Cox & Kings for increasing footfalls.

Their expertise in MICE (meetings, incentives, conferencing, exhibitions) along with its widespread network will help us establish a national presence," Adlabs Entertainment joint managing director Pooja Shetty Deora told PTI today.

Cox & Kings, which has operations in over 20 countries, will help the theme park increase ticket sales and introduce customised packages across the country.

"Cox & Kings is creating itineraries to Imagica apart from dovetailing Imagica in existing itineraries," Pooja said.

Adlabs Imagica, situated off the Mumbai-Pune Expressway, was launched in April and is witnessing over 2,000 footfalls on weekdays and 3,500 over weekends.

An investment of Rs 1,200 crore has been made till now in the 300 acre park.