A concert shaped by conscious choices: Ben Böhmer lights up Gurugram

People thronged Leisure Valley in Gurugram far before the performance was due to begin. By the time sound and light checks were underway, the attendees were already counting down for what was to come: a Ben Böhmer set hosted by Seagram’s 100 Pipers Travel Gear as part of its ‘Play for a Cause’ initiative, which positioned sustainability at the centre of the experience.

Where Music Met Purpose
The concert, in collaboration with Skrap, India’s leading sustainability organization, waste segregation, recycling, and composting across the venue. PET, metal, glass, and paper were carefully diverted from landfills. Meanwhile, Robin Hood Army was also entrusted to ensure that any leftover meals were delivered to underserved communities, turning potential waste into nourishment.

Even small details made a difference: reusable rice husk glasses replaced disposable cups, complete with clips for attendees to carry them throughout the night. By the end of the concert, the switch to reusable glasses had noticeably cut down the volume of single-use waste, reinforcing the idea that small shifts in behaviour can make a visible difference.


Where change took root
The installation drew people in almost as soon as they entered the venue. Created by sustainability artist Manveer Singh as a symbol for the Play for a Cause initiative. The 18-foot structure was assembled entirely from discarded materials collected from households like plastic bottles, MLP wrappers, cardboard scraps, and wires. Up close, the surface revealed the kind of everyday waste most people don’t think twice about; from a distance, it formed a single, cohesive structure that looked nothing like the materials it was made of.

The tree became a natural gathering point throughout the evening. Attendees stopped to photograph it, walk around it, and identify the materials that had been reshaped into its branches and leaves. It anchored the sustainability narrative of the concert without needing any signage or explanation, its presence alone making a statement.

A stage built for more than just music
By the end of the night, the Ben Böhmer edition of ‘Play for a Cause’ had proved a large concert can succeed with sustainability built into its very core. For Seagram’s 100 Pipers Travel Gear, the event was a way to demonstrate that music and environmental responsibility can complement each other without compromising any aspect of the attendee experience. For the audience, it was a beautifully put-together event where music took the lead and the sustainability cues slipped in naturally.