Tata BlueScope rolls out retail products

PUNE: Tata BlueScope Steel, the equal joint venture between Tata Steel and the Australian BlueScope Steel, have entered the retail space with a branded range of colour coated steel building products. The products under the Durashine brand currently consist of roofing, walls and purlins, and will be distributed through select dealers of Tata Shaktee, Tata Steel���s retail outlets for galvanised steel sheets. Purlins support loads from the roof deck or sheathing.

Tata BlueScope���s VP (building products and distribution) Hakimuddin Ali, said they plan to launch tile profiles and guard huts in another three months. The latter is a take off from Tata Steel���s proposed ���steel house��� using BlueScope technology.

The JV for coated steel, steel building solutions and related products will have four manufacturing locations once the mother plant at Jamshedpur is ready. The plants at Chennai and Bhiwadi manufacture steel products for residential and commercial applications, while the Pune plant mainly concentrates on pre-engineered building.