AM/NS India launches patented colour coated product in India

The demand for colour-coated steel products is set to grow by 8-10% each year on an average driven by demand from the construction segment and manufacturers of appliances and white goods, Ranjan Dhar, the director for sales and marketing at AM/NS India said.

India currently consumes around 3.2 million tonne of colour coated steel each year, he told ET, adding that the demand for this product from the value-added segment is growing at a faster pace than that of base grade steel.

AM/NS India, which is the fourth largest producer of steel in India, a joint venture between ArcelorMittal and Nippon Steel, has recently launched a color-coated steel ‘Optigal’, a patented product from ArcelorMittal.


Coated steel products account for about 20-25% of the total value-added products ecosystem. AM/NS India currently has the capacity to produce around 700,000 tonne of colour coated products each year in India. It plans
to scale this up to 1 million tonne eventually, Dhar told ET.

‘Optigal’ will initially be manufactured at the company’s unit in Pune, following which it will also be manufactured at other units, Dhar said.

AM/NS India is also evaluating other products, both from ArcelorMittal and Nippon Steel, which can be launched in India. Products from both these companies which are suitable for the Indian markets will be regularly launched going ahead, Dhar said. End