JK paper to grow market share

JK Paper, among the leaders in the branded copier paper market in India has expanded its production capacity at Rayagada, Odisha by an additional 1.65 lakh tonnes of copier papers and pulping capacity of 2.15 lakh tonnes. This takes the company’s total capacity to 4.55 lakh tonnes. The total size of the branded copier paper market in India is estimated at 5.5 lakh tonnes of which the company has a 28% market share. The company has been growing at 7-8 % per annum.

The company recently launched two new brands in the segment, JK C MAX and JK MAX to tap into higher price points. Santosh Wakhloo, Vice President, Marketing & Sales, JK Paper said,” We target to capture 45% of the Western market (which is around 35% now) through this expanded capacity. In Pune alone, we aim to reach around 35% from 20% presently. In line with our customer base in India, these two brands will match the expectations of the discerning customers looking at run-ability, less jamming and smooth flowing paper with good printability yet providing value for money.

The Indian Paper Industry accounts for about 1.8% of the world’s production of paper and paperboard and is the fastest growing market for paper globally. The consumption is increasing and is estimated to go to 17.5 million tons by 2016-17 from present 13 million tons including newsprint.