CenturyPly launches TVC for its laminates

KOLKATA: CenturyPly unveiled its first ever TVC for laminates. The move follows the company's decision to tap the premium laminate market in a big way.

Elaborating on the initiative, CenturyPly director Keshav Bhajanka said, "Laminates play a key role since the new generation now-a-days don't compromise on spending on the interiors of their home. This has created a demand for premium laminate in the market that we plan to tap."

While the overall market size of laminates is worth Rs 4500 crore, the organized market is somewhere around Rs 2500 crore. Century Laminates currently has approximately 6 per cent of market share with huge potential for growth.