Water purifier industry to reach Rs 7k crore by 2015: Assocham

NEW DELHI: The water purifier market is expected to scale up to Rs 7,000 crore by 2015 as against Rs 3,200 crore at present. Growing at a compounded annual growth rate (CAGR) of 25%, the water purifier segment is driven by the demand-supply gap of clean water, the Assocham said.

The global water purifier industry which is growing at about 8% annually is currently pegged at Rs 4.96 lakh crore which is likely to reach Rs 6.25 lakh crore by 2015, according to the study.

“The sector is likely to witness huge surge, more so as an expeditious growth in population is aiding lack of access to safe drinking water together with inadequate sanitation and hygiene,” said Mr D.S. Rawat, secretary general of Assocham.

The water purifier industry in India is divided into two main categories – low cost water treatment products and high-end water purifiers. Low cost water purifiers which cater to the majority of the market are available in the range of Rs 500-Rs 5,000. The premium water treatment products are available in the range of over Rs 5,000-Rs 40,000 and include brands such as Kent RO, Eureka Forbes, LG, Whirlpool, Panasonic and Philips.