Concept Pharma enters OTC market with ageing product
Concept Pharmaceutical has entered into OTC market with the launch of Ajar, a herbal product to fight against ageing symptoms. The product is targeted at adults over 35 years. It minimizes the body wear and tear, acts as an antioxidant, improves t...
The company plans to initially launch the product in Maharashtra, Gujarat and across India within 3 months. It also plans to reach the masses through an anti-ageing community portal under which consumer queries will be taken care.
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