Tata Power to launch app for consumers in six months

Tata Power expects to launch a mobile application in the next six months to help create a digital interface with its customers.

The app will allow consumers to pay bills, track and analyse usage, apply for a new connection and register complaints.

“We are designing the app to be more user-friendly and with more features than anything available now,” Ashok Sethi, chief operating officer and executive director of Tata Power said in the group’s internal magazine – the Tata Review.

The company has been focusing on improving customer satisfaction as a way to remain competitive in the highly regulated power business.

Tata Power runs two separate call centres to handle technical and commercial queries. Post relating to the company on Facebook and Twitter are analysed. And the company’s customer care portal allows customers to write directly to Sethi, or Anil Sardana, the company’s CEO.

“The challenge is to be competitive when we are not in control of tariffs,” Sethi said in the magazine. The company expects to tackle that by being more customer-friendly.