Eveready hikes premium battery prices

KOLKATA: Eveready Industries India ( EIIL) on Wednesday announced a hike in the prices of its premium range of dry cell batteries. Minimum retail price of these batteries will become Re 1 a piece from Re 0.50 per unit.

According to EIIL managing director Amritanshu Khaitan: “While commodity prices continue to remain somewhat soft, currency exchange and normal inflation in overhead expenses had some impact on margins. The company is, thus, setting off such impact by increasing prices of its premium range of batteries.”

The company sells more than 1.2 billion units dry cell batteries annually. The premium range constitutes about 40 % of the total battery volumes.

Apart from dry cell batteries, EIIL is also the market leader in flashlights selling in excess of 25 million units per year. It also markets LED, CFL, GLS lamps & other lighting products and rechargeable lanterns & devices, and packet tea.