Ad-vantage Anil Ambani in gas battle

MUMBAI: The KG Basin gas is yet to flow but the ADAG camp is firing on all cylinders. The latest twist in the battle between the two Ambani brothers, has seen Anil Ambani, chairman, Reliance ADAG mount an all out blitzkrieg against elder brother Mukesh Ambani and the petroleum ministry.

For the past two days, Reliance ADAG has plastered the front pages of virtually every national daily of consequence with front page advertisements.

The ads are unique in that they are ���issued in public and national interest��� and seek to mobilise favourable opinion from the general public to aid in a private business dispute. The ads are a full frontal attack that question the Petroleum Ministry���s decisions and claim that the national exchequer is being deprived of its rightful share.

When contacted, Sanjay Behl, group head, brand and marketing, Reliance ADAG, declined to comment. However, sources close to the Anil Ambani camp believe that the campaign is justified, saying: ���The intricacies of the KG Basin gas dispute have not been completely understood by the general public. This is an attempt to bring facts that are not sub judice to light.���