Kansai Nerolac plans to cash in on housing boom
Kansai Nerolac is reorienting its decorative paints strategy to leverage the recent boom in the housing sector.
By TNN |
KOLKATA: Kansai Nerolac is reorienting its decorative paints strategy to leverage the recent boom in the housing sector. The company is sprucing up its emulsions business as part of this strategy.
The company is all set to splurge nearly Rs 50 crore for a decorative paints branding exercise in 2008-09, a major slice of which will go into promoting the emulsion paint category. The company is increasing its emulsion paints capacity.
The company has just acquired over 50 acres at Hosur to set up a greenfield water-based emulsion paints unit at a capital outlay of Rs 67 crore. The company is likely to start construction in February 2008.
Mr Ashok Saini, VP (special projects) told ET: “The greenfield plant, with a capacity to produce 24,000 tonnes of emulsion annually, will start commercial production by end-2008. We are also adding a new production line of emulsion paints at our Lote-Parshuram plant in Maharashtra which will have a capacity to produce 800 tonnes of paints per month. Along with this, we are increasing our industrial paint capacity at Bawal in Haryana. The total cost of brownfield expansion is Rs 50 crore.”
The company is all set to splurge nearly Rs 50 crore for a decorative paints branding exercise in 2008-09, a major slice of which will go into promoting the emulsion paint category. The company is increasing its emulsion paints capacity.
The company has just acquired over 50 acres at Hosur to set up a greenfield water-based emulsion paints unit at a capital outlay of Rs 67 crore. The company is likely to start construction in February 2008.
Mr Ashok Saini, VP (special projects) told ET: “The greenfield plant, with a capacity to produce 24,000 tonnes of emulsion annually, will start commercial production by end-2008. We are also adding a new production line of emulsion paints at our Lote-Parshuram plant in Maharashtra which will have a capacity to produce 800 tonnes of paints per month. Along with this, we are increasing our industrial paint capacity at Bawal in Haryana. The total cost of brownfield expansion is Rs 50 crore.”
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