United Spirits to party with Black Dog
UB Group flagship company United Spirits Limited (USL) is launching a nationwide marketing campaign for its mid-priced scotch whisky Black Dog.
By PTI |
NEW DELHI: UB Group flagship company United Spirits Limited (USL) is launching a nationwide marketing campaign for its mid-priced scotch whisky Black Dog.
As part of the celebrations of 125 years of Black Dog in India, the company is holding a 10-city concert by Stephen Kabakos, beginning in Delhi on May 8. The concert will travel to Kolkata, Guwahati, Hyderabad, Mysore, Bangalore, Goa, Pune and Mumbai, USL executive V-P (marketing) Amrit Thomas said in a release.
UB Group has captured a 10% share of the mid-priced scotch whisky segment since the launch of Black Dog 8-year-old in 2006. The company also has the 12-year-old variant of the scotch. The regular scotch market in the country is pegged at 4,00,000 cases a year, with an annual growth of 30%.
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