United Breweries to launch new wine brands in 3-4 months

NEW DELHI: United Breweries today said its wine sales in the last six months has grown at a rate of 72-80 per cent and it is planning to launch new brands in the next 3-4 months.

"The wine market in the country is growing at 40 per cent per annum, while UB Wines sales in the last six months of the current fiscal have grown by 72-80 per cent. The company is mainly focusing on Four Seasons brand," UB Wines Director Abhay Kewadkar told media.

He said the company is also marketing imported French wine brand 'Bouvet Ladubay'.

The company plans to add new brands in the next 3-4 months, he said

"We are aiming to take the second position by the end of the current fiscal. UB Wines has entry level wines to premium wines," he added.

According to the Indian Wine Association President Subhash Arora, the total market for wines in India is in the range of 15 lakh to 18 lakh cases in a year.

Two other prominent wine companies in the country are Sula Vineyards and Grover Vineyards.

Kewadkar said increase in wine sales in the country will benefit grape farmers because wine firms will get into 15 years contracts with farmers, helping them having a regular stream of income.